Facebook, YouTube, etc. are very noisy digital marketing channels. If you are adopting any of these channels you need to very clear on their target customers, age, gender and the problem your customers are having. Moreover, you need to understand how your solution is different from competitor and what better benefit it is giving to customers. 

Secondly, you need to capture your customer attention. Is this easy process surely not? Everyone of your competitor is trying to reach out to your customer attention. You have to fight for it. You need to create content to get your customer attention. There are many tools for content creation you name it. For instance, you starting a content creation you need to know what are your customer looking for. What are their search terms? Which are top trending search terms? Similarly, there are many tools to create the content itself. You name it, blog writing, video editing, image editing, free images, etc. Most importantly, if you want to build a content that successfully connect to your customer you will need to use one or all of these tools. 

To succeed only content creation will not suffice. Hence, for getting best result you need to continuously improve upon your customer engagement. This is only possible by applying tools and tactics to measure your customer engagement and recalibration your customer engagement process.