Email Marketing: 10 points Can Boost Your Business

One of digital marketing major communication channel is Email marketing. Many businesses across sector get their sales via traditional emails news letter and emails sale campaign without exploiting power of marketing automation.

By Admin

We all have basic understanding of email marketing and general idea around it. We also have, like most other people, a common question on how email marketing will improves our business. It is difficult to comprehend how exactly it is going to help us improves our business. There are thousands of statistics or survey data showing tone of benefits of email marketing. Email maintains being the main driver of customer retention and acquisition for small and midsize businesses. According Emarsys data, 80% of SMBs still rely on email as their primary customer retention channel, and 81% for acquisition. Among all the benefits of email marketing this particular benefit is the one top the charts for improving and keeping your business steady and going. For every $1 a business spends on emails marketing, it can expect an average return of $42.

“For every $1 a business spends on emails marketing, it can expect an average return of $42.”

So, here is the 10 different points how email marketing will improves your business.

Raise your business sales

As mentioned above, there are lots of studies out there that prove that promotional email works. One simple proves is that why we keep receiving email if they do not work? It surely works, that’s why we keep receiving them as consumers. Brands send promotional emails after they see sales coming. Your promotional email is going to increase your sales, if done your messaging correctly, done everything right. You send that promotional email, then more people will buy your products and raise your sale serving your business purpose.

Growth of repeat visitors to your website

Does it sound like a big deal? Well, not exactly, when you keep directing people to your website, the sure thing that will happen will be that the visitors to your website will start to love your website. This will generate more organic traffic as they are going to keep coming back to your website willingly. This frequent visit will eventually lead customer ending up clicking on more ads, purchasing more products, otherwise they are not going to purchase. So, when you get that repeat visitor to your website, it is always going to lead to good thing.

Growth of your repeat customers

You already have a customer that has purchase once and then you want them to purchase again. So, how do you make that happen? This very simple process of email marketing method will let them know of new complementary products that came out from their previous purchase or letting them know about other products that they may enjoy. The increasing repeat customers is huge benefits, because once some spend money with you once, they are much more likely to spent money with you again.

Raise the average order size

Let’s say one of your customer going to purchase a $50 pair of dress shoes, you get them to see all those dress shoes, customer agree to buy it, and buy it from web site. Once they sweep the shopping card for the purchase, then you send them an email. Hey, I show that you bought those $50 dress shoes, I hope you like them. Now, I want to let you know when people buy those dress shoes, they also typically buy a shoe polish and shoe polish brass. So, if this goes correctly, in other words all in same order, it will increase your average order sizes.

Get your brand build

Based on my own brand building experience, I found this to be very important for you, as you have no brand as you startup. The best ways to create brand is to keep getting in front of people. However, you do not want to annoy them by sending them an email every single day or anything like that. On the other hand, you need to keep sending them email, providing them value and helping them out; you are going to build your brand. As they are going to come back to your web site, and they are going tell other people about you your brand will get build. It is just going to increase exponentially.

Gain trust from your users

This is not an easy thing to do. You are going to gain trust from your user through email, if you provide value all the time, provide them a great content. Also, you can showcase testimonials, talk about what other people are saying, and share those good stories that are going to help users understand. Hey, I am not the only person I like this brand; there are lots of other people happy what this brand is doing. If this is done correctly, this will be incredibly valuable.

Humanizing your brand

What is that mean? Well, most people and including yourself probably do not always like doing business with business. You would probably like to understand who the people behind the business are, making connection with the staff, knowing the CEO, about the business and their interest. When you do this with correctly with your email marketing, you are able to convey who you are, or your interest, that sort of thing to people. Then they will not just be connecting with the brand, they will be connecting to a person behind the brand. When they do that they make a really strong human connection.

Make people feel welcome & important

When people first sign up your website, one of the best things you can do is, simply send them a welcome email. Tell them how happy you are, that they have joined. Therefore you should sound excited about it. Accordingly, make them feel important, for instance, on their birthday, you send them a customized email, with auto mailer set parameters to automatically autofill their first name and last name, and their birth date. This will make people feel welcome and important. It gives them stronger connection to brand and the people behind the brand.

Get you establish authority

An authority is very important to you. If you have an authority in a particular topic it really going to get people trust you more. Therefore, they are going to come to you for advice and try to understand what you have to say about things. For instance, you can help establish authority pretty easily by show casing where your blog posts are shared. In addition, showcasing talks you have done, things you have earned, things Company have own – contracts, award, etc. When, you establish that authority people are going to see that. People will start saying hey, I am not alone, this particular brand, person behind the brand is really good, they really know what they are talking about. So, if I have question I will make sure I go to them.

Display social proof

This evolves based on the idea of sharing testimonial, but it goes a little bit further than that. In other words, showcasing people facebook messages & review to let people understand how many facebook, twitter, instagram followers you have, and how many people have subscribe to your email list, etc. Once you do these, you are helping people realize that it is not just them; there are large audiences out there, whom are also connected to you or your brand. All those people trusting you, so they should too trust you.