How important is email marketing and why one should care
Email marketing is one of the most widely used tools by businesses to gain the desired outcome. There are many people out there who still question the effectiveness of email marketing use in businesses.
By Admin
Overview
If you are looking at this article means you already know what email marketing is? You are probably trying to understand more about the best ROI it can provide to your efforts or business.
One of the first priorities for businesses should be email marketing to get leverage on their marketing efforts. But we all know that there are numerous ways to do business marketing, then why should anyone be relying on email marketing? What makes it that valuable?
We all know a lot of people have misconceptions about email marketing and when someone tells them that they’re using e-mail marketing they may think of the spam emails that one gets that one really has no interest in whatsoever. There is a lot to email marketing. Email marketing is just simple message communication tools into an inbox, it acts more than just that.
“As per this research by senitih business consulting service, right now an e-mail list around 3000 email marketing people may cost roughly $75 a month. While some of you may say well $75 a month not really cheap, not affordable. “
The requirement of action in your inbox
Email marketing is so important in the sense that people have to take action on it. We find that on many occasions on an unavoidable rationale one needs to give away an email address for signing up for a newsletter and another promo, which one never checks.
When one gets an email one has to one of three things.
- One has to read it.
- One has to delete it.
- one has to mark it as spam.
Many of you surely can relate if you are using a mobile device, probably would not like to see all those notifications about new email. For some of you probably have those numbers in thousands. Including yourself, you may also know many people like a business professional would like to keep their email inbox clean. That means one will have to take one of those reactions like one has to read them, delete them, or mark them as spam.
Email marketing is inexpensive
Email marketing seems like it’s an expensive thing to do. In reality, it is not. These days there are many third-party platforms that handle email marketing. If one uses a third-party platform then that third-party platform handles all the email deliverability for one. It handles all of the spam complaints so that one can broadcast out multiple e-mail lists. One may find this service inexpensive.
As per this research by senitih business consulting service, right now an e-mail list of around 3000 email marketing people may cost roughly $75 a month. While some of you may say well $75 a month not really cheap, not affordable. That is totally understandable, but then these email marketing efforts would probably generate revenue in the range of $500 to $750 per month. What do you think? Is not this inexpensive? So when one looks at those numbers it’s just a minuscule cost compared to he/she know the amount of revenue that will get him/her.
Email marketing stats explain it all
If one analyzes email marketing stats, it take less than a minute to get convinced the buzz around email marketing and its benefits makes email marketing is one of the top tools to create a buzz. The statistics of email marketing tell its own stories of how important email marketing for businesses.
- Based on Statista 2020 stats in 2019, global email users amounted to 3.9 billion users and is expected to grow to 4.3 billion users in 2023.
- In 2019 alone (Statista, 2020), 293.6 billion emails were sent and received each day which is projected to increase to over 347.3 billion daily emails in 2022.
- For every $1 one spend on email marketing, one can expect an average return of $42 Direct Marketing Association (UK) 2019).
- Nearly 9 out of every 10 marketers use email marketing to distribute content organically (Content Marketing Institute, 2019).
- 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018).
- A Get Response, 2017 analysis suggests that the average open rate for a welcome email is 82%.
- Yes Lifecycle Marketing, 2019 a cross channel communication channels platform revel that emails with personalized subject lines generate 50% higher open rates.
- Omnisend - an all-in-one omnichannel marketing automation platform report (2018) sending 3 abandoned cart emails results in 69% more orders than a single email.
- Videos added to your email increase click rates by 300% (Martech Advisor’s 2017 data)
- A Statista analysis (2017) reports - 49% of consumers would like to receive promotional emails from their favorite brands.
The take away
The bottom line that it’s important to understand that we are becoming a mobile-first society right now. This means now it’s become the point if you send an email to someone, recipient checks the email on their mobile phone, which really their personal computer, right in their pocket. They get that e-mail almost instantly they may not check it right then but they get it very quickly. So, there you are – your email is being acted on. With all possibilities this will continue to rise with more and more people will adopt to use mobile devices. The take away are:
- Everyone who has smart phone has an email address.
- All digital marketing efforts become easier to integrate with email marketing
- Your user persona are not like to be controlled, email marketing upheld that freedom to them.
- Email marketing help in building personal relationship which lead to connect directly on phone
