How accurate ideation of buyer persona can best benefit your business

How accurate ideation of user persona can best benefit your business? – is important can understand the fact that – high ROI (return on investment) and an accurately ideated buyer persona have a proportional relationship. The deeper understanding businesses have about their product or services buyer persona the more precise value proposition businesses will be able to deliver to the buyer raising customer LTV for the businesses.

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Buyer Persona

A buyer persona is a very important tool for any business, regardless of its size, location, or type. It helps businesses understand their customers better.

Many businesses have trouble finding customers for their products or services. Instead of making excuses, they should try to understand their customers better. Creating a buyer persona is a good way to do this.

A buyer persona is like a picture of a typical customer. It helps businesses design their products or services to meet the needs and wants of their customers. By understanding their customers, businesses can create a more effective marketing strategy.

“Catching someone’s attention and being heard amid this streaming torrent of information is the greatest challenge of contemporary marketing.”

― Adele Revella, Writer

Many businesses think they know who their customers are, but they don’t really understand them. They need to create a clear picture of their ideal customer, called a buyer persona.

If businesses don’t understand their customers, they won’t be able to reach them. Adele Revella, an expert on buyer personas, says that it’s very difficult to get people’s attention today because there’s so much information out there.

Buyer personas can help businesses overcome this challenge. They can help businesses understand their customers better and create marketing strategies that work.

Guwahati business buyer persona consulting for business growth

Buyer persona simplified

A buyer persona is an exhaustive document for gaining audience
An idealistic representation of prospective ideal customer
When there is no existing data base, information to define buyer persona are gathered from survey, focus group and other market research
Survey and focus group primarily provide the data for analysis.
Customer actual actions are not really the same as what they say on a focus group or survey
Based on business perception on prospective customer lots of information are assumed to arrive at buyer persona
Persona creation focus on instances in time rather than real time learning from customers
Persona creation has limited or no interaction with direct customers
Businesses accurate value proposition is not at all near to what customer actually want.

How to ideate buyer persona

Step 1: Designing market research

To find out what your customers want, you can do surveys or focus groups. Surveys ask questions to find out things like age, goals, and problems. There’s no perfect answer to these questions. The goal is to get as much information as possible. You should ask open-ended questions that let people give detailed answers.

Describe about yourself in one sentence, e.g. “I am a 40-year old entrepreneur based in Guwahati Assam who do small business consulting to MSME, new business, startup business, local business on product or services buyer personas.”

What is your (survey taker’s) major purpose for using this product, services or website?

What, if anything, is preventing you (survey taker) from doing the same?

Rightly framed questions will discover how your buyer user your product or services, which pain point are deal breakers or what features top influencer for your buyer to choose your product or services, etc.

Step 2: Conducting market research

You should choose to set up survey where your target customers hang out most. At present time it can be usually a blog, website, social media pages, etc. The survey should be set up and placed on where highest number of target buyer visits on a daily basis. Also, one should choose a survey tool which is easily customizable and easy to setup (Do it your self (DIY))

Step 3: Data analysis and profiling

The major goal of market research survey for busyer persona is to identify best fit target one or two buyer persona. Once that is identified product or services can be tweak to start improving this target buyer persona experience. Once survey is concluded it will give enough answer based on survey population. These survey data would be required to populated in spread sheet for analysis. One can use many tool including R-analysis or other commercially available software for analysis purpose.

Once the analysis is completed it will give a clarity on the demographics, goals and barriers on your product or services.

Step 4: Buyer persona creation

Based on the above analysis a simple buyer persona that was reflected as a majority of user base and identify with clarity of demographics, goal and barriers

Senitih small business consulting simple buyer persona template

#	Key Demographics	Key Goal	Key Barrier
Simple buyer persona	Describe key buyer demographics	Simple buyer persona’s key goal	Simple buyer persona’s key barriers

The market research survey depth of research, approach to research, sample size, number of questions, etc. would depend on the business’s objective of finding accuracy in buyer persona and most importantly the resources it would require to conduct a market research survey for the buyer persona.

WHO

Name: Give real personal name to make user personas should feel like a real person
Photo: Be advised to always to put a face to a live looking person name. To create a new and original identity that’s free of stereotypes or preconceived traits avoid using fictional characters and celebrities as persona photo.
Personal motto: Able to attach a personal motto to a persona, just like a photo, will helps in making feel more realistic.
Bio: Give the persona little background like working background, experience, personal and educational background, etc. This is will raise the uniqueness of persona.
Demographics: Including demographics like gender, age group, familly income, location status, life style, etc. will help improve your understanding of and relationship with users, thus, it will help in relating to them in the way they want.
Personality traits: Describe personality trait of persona like demeanor, accessibility, communication preferences, professional character, etc. Assigning personality traits might help understand persona needs and delivering solution.

WHAT

Motivations: It is important to find business growth primary objective, secondary objective, how or what they of about the product or services.
Goals: Persona’s primary or secondary goal like to become prime mover of the market segment, be the market leader, etc. can provide good insight about persona.
Challenges: Be it local business, MSME, across country business, regional or international business it is always important to find challenges faced by them while creating the persona of the product or services that can help persona with these challenges.

WHY

Influencers: Why the persona is looking for this product or services? Like which influencer the persona would like to get followed.
Brands: What brands benefit the persona want to achieve? Is there any sales and marketing target the brand is looking to achieve.
Desire: What the return of investment the persona is looking for from the product or services? What would be persona's requirement in terms of operational ease?

Take your turn to follow this very simple step to discover your own buyer persona. Senitih business consulting also can help you in discovering your buyer persona. Please feel free to reach out if you have any questions.