The DIY Technical GEO Audit Template - a Complete GEO Matrix
Here’s the DIY technical GEO audit template – a complete GEO matric – which can help solopreneur, small business and people who are interested in applying or updating GEO independently.
With the advent of Artificial Intelligence, the way people search for things online is changing. What user are doing is different from traditional pre-AI search. Instead of making a simple search engine search and browsing multiple website for information, user now ask ChatGPT, Google AI Overviews, Gemini, or Perplexity for recommendations. These AI tools aren’t only searching for keywords, they are searching for businesses that they know and trust.
That’s where Generative Engine Optimization (GEO) is able to help.
Imagine that GEO is the teacher who is learning about you, your company, and the value your company has to become recommended. The best part? It doesn’t require a high level of computer knowledge to be able to get started. We made a simple DIY GEO Audit Template that will help you structure your website to better stand out from the competition in the eyes of AI.
1. Create Your GEO Goal Framework First
All successful projects begin with a well-defined objective.
Question yourself:
- Would I like to have more visitors to your local area?
- Would I like AI to suggest your business?
- Would I like more traffic to your site?
- Would I like to be a specialist in your field?
To start with you can record one bigger and some smaller goals.
For example:
Business Objective: Attract 30% more customers in the local area.
GEO Goal: Become one of the most trusted AI-recommended businesses in your city.
Our DIY GEO Template also has a Goal Framework worksheet to guide you in aligning business goals with GEO actions and keeping things focused.
2. Fill in Your Entity Optimizations Worksheet
AI capture website information differently than the way human read about website. It acknowledges entities – people, businesses, places, products, or organizations.
Information about your business needs to be uniform throughout the web.
Check that your business has uniform information across the web.
- Business name
- Address
- Phone number
- Website
- Logo
- Business description
- Social media profiles
All match exactly.
Your DIY GEO Template contains an Entity Optimization Worksheet to help you keep track of each business profile and to quickly identify any missing or outdated information.
3. Run an AI Discoverability Audit
Just take a pose now. Then ask yourself this important question:
Can AI easily understand my website?
Please inspect all the pages of your website. Please, check every page of your website.
Can you say that it explicitly explains?
- Who you are?
- What kind of services do you provide?
- Where you are located?
- Who you help?
- Why customers should trust you?
Where the answers are not clearly understood, AI could be unable to make a recommendation about your business.
The audit section of the template allows you to easily check each key page in under an hour.
4. Your Business AI Citation Authority
You need to build a AI citation for your business pages. Most important factors building trust with other business as cited earlier. Business that are trusted by other business is one of core factor AI tool prefer to consider recommend businesses.
This is referred to as AI Citation Authority.
This is done by creating useful content such as:
- Original research
- Helpful guides
- Customer success stories
- Industry reports
- Local community articles
- Frequently asked questions
Also be sure to have these items mentioned:
- Local news websites
- Business directories
- Industry organizations
- Community partners
- Professional associations
Inside the AI Citation Strategy Planner, you can keep all your mentions, backlinks, partnerships and authority building in one location and keep it organized.
5. Check Your Schema and Structured Data
Schema mark-up is similar to providing AI with a map of your website.
It clarifies what your content is about, rather than letting search engines guess.
Your checklist should contain:
- Organization Schema
- Local Business Schema
- Article Schema
- FAQ Schema
- Product/Service Schema
- Review Schema
- Breadcrumb Schema
It is not necessary to memorize all of the types of schema. The Schema & Structured Data Checklist provided in the DIY GEO Template allows you to indicate what data has been included, what needs to be updated and what is missing.
Make GEO a Simple Monthly Routine!
The majority of business owners believe that GEO is too technical, but it is not. However, you can divide this technical task into smaller, more manageable tasks and make increasing AI visibility much simpler.
Our DIY GEO Template gives you everything in one easy to use workbook! It features a GEO Goal Framework, Entity Optimization Worksheet, AI Discoverability Audit, AI Citation Authority Planner, Schema & Structured Data Checklist, progress dashboards, and action plans.
You won’t wonder why AI isn’t suggesting your business anymore, but you will have a clear path to step-by-step enhancing your internet presence by using AI. Apply the template a bit every month, and you’ve got a more robust and reliable online presence, one that search engines and AI helpers will more readily identify, trust and recommend.
Here is Your ‘The DIY Technical GEO Audit Template – a Complete GEO Matrix’